Miller Lite Bigfoot AI

Interactive WebAR for brand engagement

Description

Molson Coors Beverage Company and Trigger XR used Charisma.ai to power their interactive WebAR experience to elevate brand engagement with Miller Lite. Users scanned a Miller Lite product to bring an AI-powered Bigfoot into an augmented reality setting for lively interactive conversations on beer, sports and more.

Highlights

• 100% controllable scripts for reliable, brand-safe interactions.
• Multiple layers of content filtering to ensure responsible AI use.
• Web-based AR for easy access and interaction in users' real environments.
• Text and voice input options for maximum accessibility.