# Miller Lite Bigfoot AI

Interactive WebAR for brand engagement

## Description

Molson Coors Beverage Company and Trigger XR used Charisma.ai to power their interactive WebAR experience to elevate brand engagement with Miller Lite. Users scanned a Miller Lite product to bring an AI-powered Bigfoot into an augmented reality setting for lively interactive conversations on beer, sports and more.

## Highlights

- 100% controllable scripts for reliable, brand-safe interactions.
- Multiple layers of content filtering to ensure responsible AI use.
- Web-based AR for easy access and interaction in users' real environments.
- Text and voice input options for maximum accessibility.